What about newsletters? Do you love them or hate them? I have mixed emotions myself. Each morning I scan down the email list from scrapbook stores and designers. I'll usually pick out the ones I don't want to miss and leave the others for later or delete them altogether.
I get a couple of store newsletters that I really like. One is the home of several of my favorite designers. I love getting their weekly newsletter to see all the new releases. The other usually includes a personal story of life in Germany by the store owner stationed there. I look forward to her stories and her great photos.
There are a lot that give wonderful, high quality freebies. I'm thankful for those. Be sure to check the quality before having anything printed though. It's very disappointing to get a scrapbook printed then find out some pages were created using low quality freebies that don't print well.
I prefer a clean, uncluttered look. I don't like extremely busy ones with ads from beginning to end of a very, very long newsletter. Especially if they're two or three columns wide! It's like they're trying to put half of their store in every newsletter. Ugh!
But most of all, I don't like the ones that really have nothing to say; they just want to say they put out a newsletter! Mission accomplished.