Thursday, 5 September 2013

Newsletters - Love Them or Hate Them?

What about newsletters?  Do you love them or hate them?  I have mixed emotions myself.  Each morning I scan down the email list from scrapbook stores and designers.  I'll usually pick out the ones I don't want to miss and leave the others for later or delete them altogether.

I get a couple of store newsletters that I really like.  One is the home of several of my favorite designers.  I love getting their weekly newsletter to see all the new releases.  The other usually includes a personal story of life in Germany by the store owner stationed there.  I look forward to her stories and her great photos.

There are a lot that give wonderful, high quality freebies.  I'm thankful for those.  Be sure to check the quality before having anything printed though.  It's very disappointing to get a scrapbook printed then find out some pages were created using low quality freebies that don't print well.

I prefer a clean, uncluttered look.  I don't like extremely busy ones  with ads from beginning to end of a very, very long newsletter.  Especially if they're  two or three columns wide!  It's like they're trying to put half of their store in every newsletter.  Ugh! 

But most of all, I don't like the ones that really have nothing to say; they just want to say they put out a newsletter!  Mission accomplished.

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