There is a line from the movie Field of Dreams, “If you build it, he will come”. That line worked great for the movie but we live in the real world. If you are an excellent cook some people may say, “Wow! You make THE BEST Mexican food! You should start a restaurant.” In fact, you may actually make the best Mexican food in the world but that won’t guarantee success. The truth is, if you build it, they may not come! Sometimes people with cheap, inferior products are successful while the guy with the fantastic product fails. Obviously you have to have more.
Consider this, two businesses are located in close proximity, they both sell reasonably priced, quality products and the owners have the finances under control. One will succeed the other will not. Business ‘A’ welcomes you when you walk in the door; they are happy to answer your questions, they give you their undivided attention and show you they appreciate your business. When you leave you realize your smiling. Life is good! On the other hand, no one at business ‘B’ notices when you walk in. One of the employees is texting her boyfriend and the other one is a little ticked because she waited on the last customer and she’s tired of “doing all the work”. She ignores you. You find what you’re looking for but can’t decide between two items. You aren’t really sure what the differences are. You leave the store without ever being acknowledged and make a mental note not to come back.
Lesson number one for success, customers want to be appreciated. So if you build it they might come, but if you treat them bad they may not come back!
Read the full article How To Fail In Business.