So how does iNSD work when you run a digital scrapbooking store? It is, after all, a marketing event, let's be honest. It's not rocket science. You get your designers to offer deals in the store and maybe grab bags. You offer generous freebies to your customers. Easy.
OR ....
You send them on a time wasting treasure hunt style blog train to collect letters where one of the designers has hidden the letter so well in a "start here - go there - come back here" blog post that it's impossible to find. I looked. Four times. So customers are understandably guessing that letter and it's wrong. They don't get the kit. They're annoyed. They complain on Facebook. What is the correct response to this in marketing terms?
1) Give out the code, or
2) (Better) Make the kit free for everyone.
Instead they are continuing to annoy people by ignoring them or saying "the code should work".
Customer service tip: When the customer has a problem you provide a solution to that problem, you don't tell the customer there is no problem. If you don't solve the customer's problem don't expect them to spend money in your store ever again. I can't believe I have to write this sort of thing. It's common sense.
iNSD is a busy time for scrappers. Some, allegedly, join in fun stuff. Those of us who run six Facebook groups are too busy looking after our members. And, no, we don't give out your precious codes, we provide a valuable service to stores by promoting their free deals and sending our members to the stores/blog/FB pages to get them. We don't have time for childish games and blog trains to nowhere.
Blog train tip: When you're running any blog train/Facebook hop check that it actually works. That the customer doesn't get stuck in a "Sign up for a newsletter. Confirm it. Get a link that goes to a 404 error page. Do not get link to next stop". How to kill it stone dead. How to ensure that person will immediately unsubscribe from your mailing list. Mailing list management is a big area where designers and stores get it wrong ... article to follow.
It really isn't hard and it comes down to respect for your valuable customers. They work hard in horrible jobs to pay for kits in your store so you don't have to work in those horrible jobs.
FOR GOODNESS' SAKE JUST GIVE THEM A FREE KIT!!!
Latest: Apparently the treasure hunt store changed the code. It then didn't work for those who had got it earlier. So they had to go through again and get another one. For once, words fail me.
Showing posts with label iNSD. Show all posts
Showing posts with label iNSD. Show all posts
Saturday, 3 May 2014
Friday, 3 May 2013
Lots of Freebies on ....er, Freebies
Unless you've been living under a rock you'll know that this Weekend/all week is iNSD. (Inter) National Scrapbooking Day. The Inter bit always makes me laugh. Let's be nice to those countries we couldn't find on a map if our lives depended on it because we like the way Paypal converts their currency for us. The daft thing is I would have assumed National Scrapbooking Day was an international thing anyway and included me. I don't need to be thrown a grammatically incorrect crumb, thank you very much.
There are tons of freebies out there and we have them listed in a permanent doc on the Digi Scrapping Freebies group if you get a bit lost. There's an article too on Coastal Scrapbooks to help you Build Your Stash With Freebies.
Obviously the freebies are to entice you to spend but since you spend all year anyway feel free to go nuts without buying a thing, especially from irritating people who want you to jump through silly hoops to get the freebies. BAD stores!! Very bad. The deal is you get our eyes on your blog/site/Facebook page and we get the freebies. The deal is not that you get to waste our time with stupid treasure hunts. Shame on you if you can't master that simple marketing rule. For those who need help (or those customers who like to know what goes on) we have an article about Using Freebies In Your Marketing
Here's another couple of points for the stores to consider while we're at it:
1) iNSD sales should be 50% off or 40% if you're going to be mean. Do not waste our time with a mere 30%.
2) Your customers started spending on Wednesday or Thursday at the stores where the deals started early. If you wait until the weekend to have your sales many of those customers will have no money left to spend in your store. Duh.
Have fun! And if you'd like to do some actualy scrapping instead of spending the weekend downloading stuff we have several challenges on our Facebook group and a new list of words for May:
There are tons of freebies out there and we have them listed in a permanent doc on the Digi Scrapping Freebies group if you get a bit lost. There's an article too on Coastal Scrapbooks to help you Build Your Stash With Freebies.
Obviously the freebies are to entice you to spend but since you spend all year anyway feel free to go nuts without buying a thing, especially from irritating people who want you to jump through silly hoops to get the freebies. BAD stores!! Very bad. The deal is you get our eyes on your blog/site/Facebook page and we get the freebies. The deal is not that you get to waste our time with stupid treasure hunts. Shame on you if you can't master that simple marketing rule. For those who need help (or those customers who like to know what goes on) we have an article about Using Freebies In Your Marketing
Here's another couple of points for the stores to consider while we're at it:
1) iNSD sales should be 50% off or 40% if you're going to be mean. Do not waste our time with a mere 30%.
2) Your customers started spending on Wednesday or Thursday at the stores where the deals started early. If you wait until the weekend to have your sales many of those customers will have no money left to spend in your store. Duh.
Have fun! And if you'd like to do some actualy scrapping instead of spending the weekend downloading stuff we have several challenges on our Facebook group and a new list of words for May:
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